Digital marketing for Restaurant & Hospitality businesses in Melbourne
In short
Digital28 is a Melbourne restaurant marketing agency offering social media management, food photography and videography, Instagram reels, Facebook and Instagram ads, Google Ads, local SEO and Google Business Profile optimisation, promotional campaigns and traffic campaigns for online ordering and table bookings.
Melbourne is one of the world’s great food cities — which also makes it one of the most competitive. Diners discover where to eat on Instagram, TikTok and Google Maps, often minutes before they decide.
We help restaurants, cafés, bars and hospitality venues show up beautifully in those moments. From mouth-watering content to local search visibility and targeted ads, we build a marketing engine that turns scrollers and searchers into bookings, orders and regulars.
Reels Food Photography Local SEO Google Maps Instagram Ads Bookings Online Orders Reels Food Photography Local SEO Google Maps Instagram Ads Bookings Online Orders
What we do
Restaurant marketing services that fill tables
Everything your venue needs to look irresistible online and turn attention into bookings, walk-ins and orders.
01
Restaurant social media management
Planned, consistent posting and community management that keeps your venue top-of-mind.
02
Food photography & videography
Professional shoots of your dishes, drinks, venue and team that make people hungry.
03
Instagram reels & creative content
Short-form video built for reels and TikTok — behind-the-scenes, plating, events and personality.
04
Viral content strategy
Trend-aware content ideas and hooks designed for shareability, grounded in your brand.
05
Facebook & Instagram advertising
Targeted local ads that promote your venue, menus, events and offers to nearby diners.
06
Google Ads for restaurants
Search and Maps campaigns that capture people looking for somewhere to eat right now.
07
Local SEO
Rank for searches like “best brunch near me” and suburb-based dining terms.
08
Google Business Profile optimisation
Photos, menus, categories, posts and review strategy for stronger Maps visibility.
09
Promotions & offer campaigns
Launches, seasonal menus, happy hours and events promoted across every channel.
10
Online ordering & booking campaigns
Traffic campaigns that drive people straight to your booking system or ordering platform.
Benefits
What great hospitality marketing delivers
More bookings
Campaigns that push diners straight to your reservation system.
Busier quiet nights
Targeted offers that fill slower days and times.
Stronger brand
Consistent, beautiful content that reflects your venue.
Direct orders
Encourage ordering through your own channels where possible.
Our process
From first shoot to full tables
01
Discover
We learn your business, customers, competitors and goals, and audit what you already have — website, ads accounts, search visibility and brand assets.
02
Strategy
We turn what we learn into a clear plan: priorities, channels, budget split, timelines and the measures we will report against.
03
Create
Our team designs, writes, builds and sets up — brand assets, web pages, campaigns and content — with your review at every key step.
04
Launch
We go live carefully: tracking checked, forms tested, campaigns QA’d and everything connected to Google Analytics 4 and Tag Manager.
05
Grow
We monitor, test and improve every month, sharing plain-English reports so you always know what is working and what comes next.
Why venues choose Digital28
Content, ads and local search handled by one team that understands how Melbourne diners choose where to eat.
Hospitality-specific strategy and content
Photography, video and ads under one roof
Local Melbourne audience targeting
Campaigns tied to bookings and orders
Fast turnaround for events and specials
Monthly reporting you can understand
Related work
Recent Restaurant & Hospitality projects
Case studies coming soon
We’re preparing detailed case studies of recent projects. Ask us for examples relevant to your industry during your free consultation.
Yes. We work across hospitality, including restaurants, cafés, bars, bakeries, dessert shops, food trucks, catering businesses and venues.
Do you provide food photography in Melbourne?
Yes. We plan and shoot food, drink, venue and team content at your location, and turn it into posts, reels, ads and website imagery.
How can I get more people to find my restaurant on Google Maps?
A well-optimised Google Business Profile is key: accurate categories, opening hours, menu, fresh photos, regular posts and a steady flow of genuine reviews, supported by a locally optimised website.
Can you help increase online orders and bookings?
Yes. We run campaigns that send hungry, nearby customers directly to your booking page or online ordering platform, and track the results.
How often will you post on our social media?
Posting frequency depends on your package and goals. We agree a monthly content calendar with you and adjust based on what your audience responds to.
Get started
Let’s grow your Restaurant & Hospitality business
Tell us about your business and what you want to achieve. We’ll come back within one business day with ideas and a no-obligation quote.
