Digital28 plans, creates and manages paid social advertising on Facebook, Instagram, TikTok and LinkedIn for Melbourne and Australian businesses, combining audience strategy, ad creative, pixel and conversion tracking, and ongoing testing to grow enquiries and sales.
Your customers spend hours every day on social media. Paid social puts your brand in front of the right people at the right moment — whether they have never heard of you or visited your website yesterday.
We combine creative that people actually stop for with careful audience targeting, proper tracking and constant testing. The result is advertising that builds awareness and produces measurable leads, bookings and sales.
What we do
Our Paid Social Advertising approach
01
Campaign strategy
Objectives, funnels, audiences and budgets mapped to your sales process.
02
Ad creative
Static, carousel, reels and video ads designed for each platform and placement.
03
Audience targeting
Interest, lookalike, custom and retargeting audiences built from your data.
04
Tracking setup
Meta Pixel, Conversions API and GA4 events so every result is measured.
05
Testing & optimisation
Ongoing A/B tests on creative, copy and audiences to improve cost per result.
06
Reporting
Clear monthly reports focused on leads, sales and return on ad spend.
Services included
What’s included in Paid Social Advertising
Everything below can be delivered on its own or as part of a wider plan.
It depends on your audience. Facebook and Instagram suit most local and consumer businesses, TikTok works well for younger audiences and visual products, and LinkedIn is strong for B2B. We recommend a mix after understanding your customers.
How much should I spend on social ads?
Budgets vary by goal and industry. We recommend a test budget that is large enough to gather useful data, then scale what works. Your ad spend is paid directly to the platform and is separate from our management fee.
Do you create the ads as well?
Yes. Our team designs static, carousel and video creative and writes ad copy tailored to each platform and audience.
Do I own my ad accounts?
Yes. Campaigns run inside your own Meta Business Manager and other accounts, so you keep full ownership of data and history.
Get started
Get a free Paid Social Advertising quote
Tell us a little about your business and goals. We’ll come back within one business day with ideas and a clear, no-obligation quote.
