Digital28 is a Melbourne Google Ads agency that sets up and manages Search, Performance Max, Shopping, Display and YouTube campaigns, with keyword research, ad copy, landing page advice, conversion tracking and ongoing bid and budget optimisation.
Google Ads puts your business at the top of search results the moment someone looks for what you offer. Managed well, it is one of the fastest ways to generate qualified enquiries. Managed poorly, it quietly drains your budget.
We build tightly structured campaigns around high-intent keywords, write compelling ads, set up conversion tracking properly and keep optimising every week — so more of your budget goes towards customers and less towards wasted clicks.
What we do
Our Google Ads Management approach
01
Account audit
We review existing campaigns for wasted spend, structure issues and tracking gaps.
02
Keyword strategy
High-intent keywords, match types and negative keyword lists to filter irrelevant clicks.
03
Ad copy & assets
Responsive search ads, sitelinks, callouts and call assets written to earn the click.
04
Conversion tracking
Calls, forms, WhatsApp clicks and purchases tracked through GA4 and Tag Manager.
05
Landing page advice
Recommendations or builds that improve Quality Score and conversion rates.
06
Ongoing optimisation
Bids, budgets, search terms and ads refined weekly based on performance.
Services included
What’s included in Google Ads Management
Everything below can be delivered on its own or as part of a wider plan.
You set the advertising budget, which is paid directly to Google. Our management fee is separate and depends on campaign scope. Costs per click vary by industry and competition, so we estimate them during planning.
How quickly will I see results?
Campaigns can start delivering clicks and enquiries within days of launch. The first few weeks are also a learning period where we gather data and refine targeting.
What is Performance Max?
Performance Max is a Google Ads campaign type that uses automation to show ads across Search, YouTube, Display, Gmail, Discover and Maps from a single campaign. It works best with strong conversion tracking and quality creative assets.
Can you take over my existing Google Ads account?
Yes. We start with an audit, keep what is working, fix structure and tracking issues, and improve performance from there — without losing your account history.
Get started
Get a free Google Ads Management quote
Tell us a little about your business and goals. We’ll come back within one business day with ideas and a clear, no-obligation quote.
